Dynamic QR Codes on Infographs

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Jonathan Palley Feb 26, 2024
Infographics have opened many marketing opportunities for businesses seeking to inform consumers about their products and services. The only problem with this, along with other visual content, is that additional resources cannot be embedded. Marketers still find it challenging to direct customers to service pages or URLs to improve conversion rates. 

So, what could be the solution to this problem? The simple answer is QR codes.  

QR codes on infographics help businesses to cross this boundary to take audiences from visual content to a business website or page. Thus, increases the value of infographics, improving customer engagement and lead generation.  

Benefits of Using Dynamic QR Codes on Infographics 

Curious how implementing QR codes on digital visual content can elevate your brand’s value?  

In this section, we aim to supply you with the benefits that will prepare you to make informed decisions when creating a QR code. We will also discuss QR code creation later on.  

For now, here are some of the benefits of using QR codes: 

Increased User Engagement  

Infographics are commonly used to present complex information, making it concise and easy to digest for users. And when incorporating dynamic QR codes, it elevates the content's visual creativity and appeal which helps to encourage users to engage with the brand.  

Users can scan the dynamic QR code that will take them to a website, landing page, or videos containing more information. This helps improve brand interaction with the connect allowing users to immerse themselves more in the offered products or services.  

Track and measure engagement metrics 

One of the main reasons infographics are used by marketers is to increase brand awareness and gain higher engagement. But how are marketers going to keep track of its success?  

By using a QR codes generator that offers free tracking and analytics, marketers can easily measure engagement metrics such as: 
  • Number of scans 
  • Location of scans 
  • Time of scans 
This data is vital to improve lead generation and conversion rate as it helps identify areas of the infographics that need improvements.  

To track your infographics’ performance, you can use QR Code Generator Hub for unlimited scanning and free tracking.  

Improve Lead Generation and Conversion 

Marketers should also consider utilizing dynamic QR codes to boost their lead generation and conversion rates.  

For example, they can use dynamic QR codes on infographics to offer users incentives such as promotional discounts, free trials or exclusive content. By simply scanning the QR code with their smartphones, users will be directed to a landing page that contains the discount code and provide their email for newsletters.  

Collecting emails is important as this will be used to nurture leads during your email marketing campaigns. 

How to Create Dynamic QR Codes for Infographics 

Creating a dynamic QR code for your infographic is just simple work that can be done using free tools like QR Code Generator Hub. 

Here’s a step-by-step guide to creating a QR code: 

Step 1: Identify the type of content you want to store on your QR code.  
Step 2: Once you have identified the content, go to QR Code Generator Hub and input the necessary information.  
Step 3: Customize the QR code to align it with the brand’s identity. You can add logo, color, shape, size, text and frame to make it appealing and professional.  
Step 4: Download the QR codes and run them through some tests to ensure their functionality before public release. 

For more guides like this, visit our Academy to learn other tips and industries that can leverage integrating QR codes.  
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Jonathan Palley